SKU 001 · Citrus
Citrus
Daytime, hangover, post-gym. Bright, dry, not aggressive. Tastes like a lemon that paid its taxes.
1000 · 200 · 60
Na · K · Mg
30 sticks / box
Launch Q1 2026
Every box of EFINRAD sends $1 to Vitamin Angels. That's a full year of essential nutrition for one child who needs it. Built into the price. Not a partner program, not an optional checkbox, not a holiday campaign. Just how the math works around here.
Daytime, hangover, post-gym. Bright, dry, not aggressive. Tastes like a lemon that paid its taxes.
Evening, slow Sunday, mid-flight. Deep, a little tart, not candy. Tastes like a serious raspberry.
Unflavored. For the cohort that finds flavor distracting. Tastes like salt water, because that's what it is.
Sodium, potassium, magnesium. Sweetened with monk fruit and allulose. Mix a stick with water. Drink it. Move on with your day.
We don't sell any of that. We sell salt that's dosed correctly, in a sachet that won't embarrass you in your bag.
Clean ingredients. Honest doses. Fair price. That's EFINRAD. No sugar, no sucralose, no artificial colors, no preservatives, no bullshit.
Big numbers because we're not embarrassed. 0mg sodium. 0mg potassium. 0mg magnesium. The clinically-meaningful dose, not the "marketing-meaningful" dose.
Active ingredients: the ones that work. Inactive: none.
| Per stick (5g) | Amount | % DV |
|---|---|---|
| Sodium (citrate) | 0 mg | 43% |
| Potassium (citrate) | 0 mg | 4% |
| Magnesium (glycinate) | 0 mg | 14% |
Tear open one stick. Pour into 16 to 24 oz of water. Drink it. Take 1 EFINRAD daily. Take 2 if it's been one of those days.
Feelings of being EFINRAD. Rare side effects: telling strangers about EFINRAD.
Discontinue use if symptoms of being EFINRAD become unmanageable. If condition persists for more than 4 hours, congratulations.
Electrolytes that taste good and work. The rest is branding. Launch lineup is three flavored stick packs — Citrus, Berry, and Raw (unflavored) — with 1000mg sodium, 200mg potassium, 60mg magnesium per serve.
You drink it. Your body uses the minerals. You feel better. We try not to oversell it.
No. It's a dietary supplement with a sense of humor. The pharmacy aesthetic is so you read the label twice.
Say it out loud.
Q1 2026. Sign up above to be told the exact day, before anyone else. Early-list folks get first dibs and a launch price that won't repeat.
Magnesium glycinate capsules in the second half of 2026 — 120mg elemental, 90-count amber bottle. Take 3 at night. Then a daily SKU after that, then maybe a protein shot when the brand can afford to be reckless.
No. One email when stock lands. One follow-up if you don't open the first. Then we leave you alone.